Former Manchester United defender Wes Brown believes that a powerful, non-coaching role—specifically an executive or boardroom position—at Old Trafford would be a "perfect" fit for Cristiano Ronaldo once the superstar concludes his legendary playing career. This suggestion moves beyond the common expectation of a player becoming a manager and highlights Ronaldo's unique value to a global institution.
Brown, who played alongside Ronaldo during the start of the club’s second golden era under Sir Alex Ferguson, understands the intense pressure and high standards required at Manchester United. His recent comments propose leveraging Ronaldo's unique blend of sporting success and business acumen in a high-level administrative capacity.
A Natural Move to the Boardroom
Brown’s argument centers on the idea that Ronaldo's future is best served off the pitch, but not necessarily in the demanding, week-to-week tactical battles of the dugout. Instead, he believes the Portuguese icon is built for the executive level.
“Ronaldo could definitely move into the boardroom. He’s got the ability to swerve away from coaching and into the executive level, 100 per cent," Brown asserted. "If he’s enjoying it, it’ll be perfect for him.”
A transition to the boardroom makes immense sense for a figure of Ronaldo’s global standing. Unlike a coaching role, which demands granular tactical focus, an executive position would allow him to leverage his global brand appeal, commercial insight, and unparalleled winning mentality. As a massive, successful business owner in his own right (owning the CR7 brand, hotels, and health clinics), Ronaldo demonstrates a commercial acumen rarely found in ex-players. His involvement would serve as a powerful signal of renewed ambition to potential signings, commercial partners, and the club’s vast worldwide audience.
The Value of Unparalleled Experience
Ronaldo’s playing career has given him a uniquely broad perspective on elite football. Having succeeded in four of Europe's top leagues—the Premier League, La Liga, Serie A, and currently the Saudi Pro League—he knows exactly what winning cultures look and feel like. This knowledge can be invaluable in shaping United's future strategy, player recruitment philosophy, and, crucially, in restoring the elite standards the club has struggled to maintain since Sir Alex Ferguson’s retirement.
His presence would be less about technical training and more about instilling a culture of absolute professionalism and dedication. He could function as a figurehead, ensuring that the players, staff, and management uphold the levels of excellence he demanded of himself throughout his career.
Reconciliation and Future Ambition
Ronaldo’s second spell at Manchester United ended controversially, largely fueled by his candid interview criticizing the club’s infrastructure and lack of ambition. However, Brown insists that any lingering hard feelings are gone, emphasizing the strong relationship between the player and the fanbase remains.
With the recent changes in ownership under Sir Jim Ratcliffe and INEOS, Manchester United is entering a new era of structural overhaul. Many supporters feel a legend of Ronaldo's stature should play a role in this new structure. Brown’s suggestion that a farewell match would be a perfect scenario is key; it would provide symbolic closure and allow the relationship to be reset. If United is serious about rebuilding its identity, integrating footballing legends like Ronaldo—who epitomize the club’s past success—into strategic non-coaching roles could be essential for regaining an elite footing in world football. His eventual return, in any capacity, would undoubtedly provide a massive emotional lift for the Old Trafford faithful.
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